When I first heard that the Gap was the center of controversy over one of it’s ads, I immediately thought “of course. Advertisers exploit what/whomever to boost sales… isn’t that common knowledge?” I can’t be the ONLY ONE to remember the Carl’s Jr. ad, featuring a bikini clad Paris Hilton seductively washing a car, biting into a burger and exclaiming “that’s hot”…
Anyway, in the several seconds I had between clicking the link and the page loading, I theorized what this offensive message might be. I decided it had to be something like a bag laying across a woman’s lap with some tasteless tag like “get your thigh gap here”.
When the photo first popped up, the caption was something like Gap apologizes for racially insensitive ad. Hm. Really? No thigh gap? Ok. Got it. They’ve started a line of t-shirts stating “Gap lives matter”!
Wrong again. Do you see anything offensive about this picture? If you do, you’re smarter than I… or super sensitive, also like me… lucky you!
The upset comes from the fact that a white girl is resting her elbow on a black girl. Or as I see it: kids being kids. If anything, I wonder why the hell the two girls on each end are upside down & and the other has her ankle above her head… respectively.
The white girl (sorry, I don’t have names and yet I feel oddly racist myself using the words white girl/black girl…) is considerably taller than the black girl. I myself, never reached 5′ tall, except in heels. I am 4’11 and have constantly been used as an armrest. Oh, and I’m white. I don’t see this as a black & white issue so much as a height issue… No one is implying she’s a “white girls prop”. Seriously, someone said that. Here’s a link to the article I read by UPI, if you’re so inclined.
Here’s the part I may get slightly hypocritical… People who are offended by this ad? GROW THE FUCK UP. No one asked your opinion. If you don’t like it, go back to shopping at the Children’s Place or Gymboree, drink your juice and play nice- without prejudice.